Unleashing Power Of News Channels (English) - 2012
Globally, mass media including news media are influenced by consumerism and markets. One cannot get away from these interests altogether. What is desirable of a channel is to be sensitive towards supporting such interest in case of any section of viewers and moderate it as an outlet for citizens and the community. Wherever conflict of interest is too obvious, it should be better stated beforehand for transparency.
- Author: Dr. N. Bhaskara Rao
- Publisher: Emesco Books (Latest Edition)
- Paperback: 336 pages
- Language: English